Analyze trends, ideas and problems

From 100 to 10 in just a few minutes

Gathering a large amount of trend spottings, idea suggestions or problems should be considered excellent. It makes you see more, understand more and think further. However, some of the shared information might not have the right level of usability, at least not as far as the focus of your challenge is concerned. Being able to quickly sort out the best ideas and quickly group or consolidate these under a few single headings is of great value. This task can be conducted by more than one person, to avoid missing the strokes of genius that are often found in a stack of many shared thoughts.

First level of clustering

Rating and tagging of trend spottings to trends and idea suggestions, and further to bigger ideas or concepts, is a an important but often time consuming task. This is the stage where you make sense of the trend and idea generating process, and "draw out the magic". Co:tunity empowers you with easy to use tools, so that you can do this at any time and place that suits you. The images below show you how fast and easy the first level clustering of trend spottings to a trend is on your Co:tunity mobile app.

Clustering first level

Most clients say they find great pleasure in doing the first level clustering on availiable time slots on their mobile, and they can - as you see above - do so on iPhone, as well as Android and Windows Phone native apps. Others find it more natural to run through a bigger amount of posts during dedicated hours on the web. Co:tunity web services also offer analysts a way to edit their previous rating and tagging, simply by clicking on the post's rating icon.

Second level of clustering

As an integrated part of the first level clustering, analysts will add new trends, ideas or problems. Since more than one person is involved in this process, companies normally end up with too many trends or ideas. In a second level of clustering Co:tunity provides analysts with simple ”drag and drop” merging. Take the trend/idea/problem with less content and simply drag it over to drop it into the trend/idea/problem you wish to use for further analysis.

Cluster level 2

For more info, contact Heléne Olsson
CMO

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Cotunity is a crowdsourced trendspotting platform for companies and organizations. Gather, share and develop trends and ideas in real time. Get to the future first!

Book a Demo

Cotunity is a crowdsourced trendspotting platform for companies and organizations. Gather, share and develop trends and ideas in real time. Get to the future first!

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Cotunity is a crowdsourced trendspotting platform for companies and organizations. Leave your contact details if you are interested in becoming a Cotunity partner.