Create new concepts and validate them together

Work out your next big idea or concept – together

One of the primary benefits of using Co:tunity is the ease of creating and evaluating new ideas and alternative concepts for products and services to prosper. Once you are ready to develop your next big idea, Co:tunity offers a guided process and a lot of detailed features to describe and evaluate the concept. It's all set up to work in a collaborative way.

The guided process asks you to define a name and write a description of your idea or concept. Furthermore, it prompts answers to vital questions like "Who is primarily affected by this idea?", "How will you manage to implement the idea/concept?" and "Why is this going to be a success?" Co:tunity challenges you to describe your target market, thoughts on packaging, distribution, price and marketing and unique selling propositions. You, along with other invited analysts, will furthermore be asked to evaluate your concept according to custom-set success criteria.

Guided process

Analysts are probed to add comments on their individual evaluations, e.g "Why do you give the 'Location-based marketing' idea a high rating against the success criterion 'Value for customers'?", and will, after adding their ratings and comments, be able to watch team scores and comments.

After rating

The Idea analysis page also offers an option to discuss, or even run an online workshop, on the subject of what can go wrong. No ideas or concepts are risk-free and it should be a major concern to think creatively and prepare for all possible mishaps, including threats and opportunities that may arise from them. Co:tunity offers an easy yet effective way to collaborate on risk evaluation for new concepts.

For more info, contact Trond Bugge
Director Collaborative Innovation

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Cotunity is a crowdsourced trendspotting platform for companies and organizations. Gather, share and develop trends and ideas in real time. Get to the future first!

Book a Demo

Cotunity is a crowdsourced trendspotting platform for companies and organizations. Gather, share and develop trends and ideas in real time. Get to the future first!

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Cotunity is a crowdsourced trendspotting platform for companies and organizations. Leave your contact details if you are interested in becoming a Cotunity partner.