We empowered a kick-start on Arla's open-innovation strategy, which harnessed the genius of 1,000 consumers. A new pattern for internal (R&D meets marketing) collaboration procedures was also developed.
Arla Foods had a product category that was undergoing rapid growth and heavy competition. Product X deserved to be co-created with consumers.
Challenge
Approach
Result
"We needed to work more openly with innovation. It's been a true pleasure working with Co:tunity and Kairos Future on this."
Nanna Bergmann Project Leader, Arla Foods
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Cotunity is a crowdsourced trendspotting platform for companies and organizations. Gather, share and develop trends and ideas in real time. Get to the future first!
Cotunity is a crowdsourced trendspotting platform for companies and organizations. Gather, share and develop trends and ideas in real time. Get to the future first!
Cotunity is a crowdsourced trendspotting platform for companies and organizations. Leave your contact details if you are interested in becoming a Cotunity partner.